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Many business owners I talk to are about to give up on growing their business because the economy is holding them back. Don't let that happen to you. One of the tenants of the building we own in Albuquerque, NM, asked me to cut his rent in half because the economy was just taking away all of his customers. I quickly showed him 3 ways he could get all those customers back and more within 2 months. But that would mean changing the way he is marketing now and the type of customers he currently gets. "My Business Is Different" But then . . . he said the fateful words I hear too often. "That won't work in my business." He is wrong! It is working in businesses just like his and is saving them from decline or worse, bankruptcy. Don't let that be you. Our newsletter subscribers and clients are doing just the opposite; they are fighting back. Hello, I am Wayne Story, President of Direct Marketing Strategies Rx. If you are a business owner, I am in your shoes every day. I am the principle stockholder in 4 businesses. I struggled for several years to make ends meet. I have lost everything at least once. So I understand what business owners like you go through. I am sick of what the media and the Congress are doing to YOUR business. But you CAN make a difference and stem the tide. There are two weapons you have in the fight with the media on the impact this changing economy will have on your business. First, Your customers and clients need someone they trust telling them the true story about the economy. Stop giving in to the horror stories the media is feeding your customers. Start being the bearer of good news and true facts about the economy and you will see a significant difference in your business. We'll give you those truths to share. Register for your free newsletter above and test it for yourself. Other Companies Are After Your Customers Second, you need to go on the offensive with your marketing now more than ever. You need to implement smart direct response marketing. Ivanka Trump, Donald Trumps daughter and star of TV's "Apprentice" told us in a meeting in Chicago something she learned from her father. "Times like these create Dynastic Opportunities." This is a better time than ever for you to grow your business and emerge from the recession stronger than all your competitors. For the past 8 years, I have studied 7 of the greatest minds in the small business marketing world and tested many of their key secrets in my businesses. The difference in my businesses today is my decision to dedicate much of my time to working on my business rather than working in my business. You will experience the same when I boil all their teaching down into simple to follow steps. The Jurassic difference for me has been understanding true direct response, trackable and accountable, marketing and applying it to my businesses.
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See you on the other side... Wayne Story |